By Molly Snyder Senior Writer Published Oct 23, 2023 at 3:31 PM

The Sound System DJ Series returns after two successful summer events to Black Cat Alley for a free Halloween-themed edition on Saturday, Oct. 28.

DJs Asher Gray and Greyhound will kick off the tunes in the alley at 7 p.m. and play underground house and techno until 11 p.m. The Crossroads Collective outdoor bar will serve beverages including Milwaukee-based SYSTEM Seltzer, Red Bull, Jägermeister, Teramana, Pabst Blue Ribbon and Absolut Vodka along with non-alcoholic beverages and light snacks.

A costume contest will take place during the event and the winners will receive SYSTEM Seltzers for a year and other gift card prizes from event partners and Crossroads Collective.

Black Cat Alley is located behind the Oriental Theater, 2230 N. Farwell Ave. The series is presented by The East Side Business Improvement District (BID #20).

This free event is presented by Crossroads Collective, System Seltzers and Club Ritual. 


Molly Snyder started writing and publishing her work at the age 10, when her community newspaper printed her poem, "The Unicorn.” Since then, she's expanded beyond the subject of mythical creatures and written in many different mediums but, nearest and dearest to her heart, thousands of articles for OnMilwaukee.

Molly is a regular contributor to FOX6 News and numerous radio stations as well as the co-host of "Dandelions: A Podcast For Women.” She's received five Milwaukee Press Club Awards, served as the Pfister Narrator and is the Wisconsin State Fair’s Celebrity Cream Puff Eating Champion of 2019.