By Jeff Sherman OnMilwaukee.com Staff Writer Published Sep 27, 2006 at 6:03 AM
Moda3, the lifestyle shop at 320 E. Buffalo St. in the Third Ward, dumps 50,000 lbs. of snow on the streets on Sat., Sept. 30 for its annual “Boardfest.” 

Pro snow boarders Mason and Molly Aquirre will be in town for the event which will feature snowboard rail and open skate competitions, food, drink, a huge sale and a fashion show from Burton. 

Boardfest kicks off Friday night at The Rave with a video premiere from snowboard manufacturer Forum.  The actual event kicks off at noon Saturday with an after party for those over 21 at Moct. 

Bring the family, as this is always one of the coolest Downtown neighborhood events of the fall. 
Jeff Sherman OnMilwaukee.com Staff Writer

A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.

He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.

Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts.  He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.  

He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.

He also thinks you should read OnMilwaukee each and every day.