By Jason Gorman Special to OnMilwaukee.com Published Feb 27, 2012 at 11:54 AM

This week I'd like to pose a question: When dining out, if there is something you don't care for, do you tell your server? Do you give the restaurant a chance to reconcile the situation?

There are good amount of people who either are too polite or embarrassed to express how they really feel when they are unhappy.

It can be even more frustrating when people say something when they have already paid and are walking out the door. For the restaurant, it's too late to fix. I think if more people spoke up and gave the restaurant a chance to save the experience they will try to – at least the good ones will.

Every time I read a negative customer feedback about a restaurant online a lot of them come across spiteful and as though they are trying prevent any future patrons from having the same fate they experienced. But it's really counterproductive.

Speak up sincerely when you're not happy; hopefully they'll care. And you won't have to post an anonymous negative review online in the safety from confrontation at home.

The market is too competitive for restaurants to disregard your satisfaction, and if they do, rest assured they won't last long.

Jason Gorman Special to OnMilwaukee.com

Chef Jason Gorman has been eating for almost 41 years, cooking for 26 years, and has had the privilege of working with some of the country's top chefs and restaurants.

He's been fortunate enough to have worked in many different aspects of the hospitality world, from fast casual service, "ma and pa" restaurants, catering, 1,000-room plus hotels, independent stand-alone restaurants, some corporate chains, a casino, 4- and 5-diamond restaurants, even a steakhouse and the state's No. 1 boutique hotel, The Iron Horse Hotel.