By Lori Fredrich Senior Food Writer, Dining Editor Published Dec 05, 2018 at 1:01 PM

This morning we shared the news that Drink Wisconsinbly, the brand founded in 2013 by Richard Lorbach, would be opening a new "mercantile pub" in the Entertainment Block adjacent to Fiserv Forum.

But, there's more to the story.

After three years in its location at 135 E. National Ave., the Drink Wisconsinbly Pub will be closing its Walker's Point pub at the end of the year to accommodate the move to the new Downtown location. 

Beginning Dec. 12, the Drink Wisconsinbly Pub will be open Wednesday through Saturday only. It will also shut down normal kitchen operations. In lieu of the regular food menu, it will offer nightly drink specials along with a complimentary buffet from 6 to 8 p.m. 

Drink Wisconsinbly will also be open on Monday, Dec. 31 for a final day of service in Walker's Point. Be sure to stop by and enjoy a Soul Boxer bubbler old fashioned.

Lori Fredrich Senior Food Writer, Dining Editor

As a passionate champion of the local dining scene, Lori has reimagined the restaurant critic's role into that of a trusted dining concierge, guiding food lovers to delightful culinary discoveries and memorable experiences.

Lori is an avid cook whose accrual of condiments and spices is rivaled only by her cookbook collection. Her passion for the culinary industry was birthed while balancing A&W root beer mugs as a teenage carhop, fed by insatiable curiosity and fueled by the people whose stories entwine with every dish. Lori is the author of two books: the "Wisconsin Field to Fork" cookbook and "Milwaukee Food". Her work has garnered journalism awards from entities including the Milwaukee Press Club. In 2024, Lori was honored with a "Top 20 Women in Hospitality to Watch" award by the Wisconsin Restaurant Association.

When she’s not eating, photographing food, writing or planning for TV and radio spots, you’ll find Lori seeking out adventures with her husband Paul, traveling, cooking, reading, learning, snuggling with her cats and looking for ways to make a difference.