The East Side Business Improvement District announced Kristin Godfrey as the organization's new executive director. Godfrey replaces Jim Paisted, who left his position in July to lead the Third Ward Business Improvement District. 

The East Side Business Improvement District works to support businesses on the East Side of Milwaukee and the community as a whole. The BID has been a strong partner in Milwaukee's efforts to create jobs and a higher quality of life since its formation in 1999. 

Coming into the role with much enthusiasm, Godfrey brings 15 years of marketing experience to the position. Her resume includes planning, administration, communications and marketing spread across for-profit and non-profit sectors alike. Her resume includes working with the Milwaukee Art Museum, Milwaukee Empty Bowls and Literary Services of Wisconsin, as well as serving as a board member for the East Side BID. 

In a press release, Godfrey said she is delighted to take on the responsibilities of her new position and work towards improving Milwaukee's future.

"I'm thrilled to contribute to the ongoing evolution of this exciting neighborhood and absolutely bursting at the seams in excitement for all that is to come," Godfrey said. "I am honored to work alongside the dozens of business owners who have grown the East Side into the exciting neighborhood it already is today."