By Lori Fredrich Senior Food Writer, Dining Editor Published Apr 17, 2017 at 10:01 AM

It’s never too early to start thinking about Festa Italiana. In fact, planning your visit early will now save you $6 per ticket.

In celebration of its 40th anniversary, Festa is rolling out a "$7 for 7 Days Spring Fever Ticket Deal," during which you can purchase discounted tickets to the festival that takes place July 22-24.

Between April 17-23, May 15-21 and June 19-25, tickets are just $7 each ($6 off the regular price of $13) at festaitaliana.com/tickets.

Said Dean Cannestra, Italian Community Center president and chairman of Festa Italiana: "2017 marks our 40th anniversary, and we are very excited to celebrate this significant milestone with festival-goers this summer. Many of our traditions involve volunteering and celebrating our Italian heritage and culture with friends and family at this annual event.

"We are proud to continue to share our Italian culture with the community and encourage everyone to take advantage of our special promotions as we head into the summer months."

If you miss out on the $7 sales, you can purchase advance tickets online for $10 each through July 20. General admission is $13 at the gate and children ages 12 and under are admitted free all three days when accompanied by an adult.

Lori Fredrich Senior Food Writer, Dining Editor

As a passionate champion of the local dining scene, Lori has reimagined the restaurant critic's role into that of a trusted dining concierge, guiding food lovers to delightful culinary discoveries and memorable experiences.

Lori is an avid cook whose accrual of condiments and spices is rivaled only by her cookbook collection. Her passion for the culinary industry was birthed while balancing A&W root beer mugs as a teenage carhop, fed by insatiable curiosity and fueled by the people whose stories entwine with every dish. Lori is the author of two books: the "Wisconsin Field to Fork" cookbook and "Milwaukee Food". Her work has garnered journalism awards from entities including the Milwaukee Press Club. In 2024, Lori was honored with a "Top 20 Women in Hospitality to Watch" award by the Wisconsin Restaurant Association.

When she’s not eating, photographing food, writing or planning for TV and radio spots, you’ll find Lori seeking out adventures with her husband Paul, traveling, cooking, reading, learning, snuggling with her cats and looking for ways to make a difference.