{image1}They may have to give Hooligan's Super Bar, 2017 E. North Ave., a still more superlative name because even "Super" just might not do justice to this East Side hot spot's new attraction.

A 5-by-9-foot full-color, outdoor video board will be installed this week, to lure in passersby and help cut the cost of advertising, says owner John Sidoff.

"I just think it's going to be interesting because you're going to see color, and you're going to see motion," Sidoff says. "It's going to be very similar, but not in size, to what they have out in front of the Bradley Center."

Sidoff says it'll serve as self-promotion for in-house food and drink specials and as a public service with the time and temperature, but it'll go well beyond that.

"We're looking at doing a couple of unique things with it, like selling birthday time on it," he says. "We'll put their face on it with a birthday greeting.

"We're also looking at doing some things for charity and talking about some semi-celebrities in the area that might do a segment called 'Someone Says,'" Sidoff adds. "And on a daily basis have a one-sentence, kind of funny topical saying about what's going on, probably something news oriented."

Sidoff has had the idea for a while, but it was too costly to execute a couple years back when Hooligan's was remodeled.

"The technology was different then," Sidoff says.

But now the $30,000-$40,000 expenditure is feasible and is expected to outdo the usual local advertising.

"If you put an ad in some of the local publications, unless it's really creative, you're just lost with all the bar and restaurant ads, they're all so similar," says Sidoff.

The intent is to catch people in the moment they're craving "tropical drinks or good-looking burgers" with live pictures of them. "There are so many people who go through this intersection, and I don't think we're reaching them," Sidoff says. "I think we can reach them by getting them right then and there, and hopefully they'll stop."

Sidoff isn't the only guy who thinks this new addition will turn heads.

"I've gotten nothing but positive feedback from the city," says Sidoff. "They consider this corner of Farwell and North an entertainment district and are interested in seeing this signage being a little bit more progressive and standing out."

He plans on enlisting design students from MATC or UWM to help make sure the sign stands out.

"I'm looking to see if someone would like to do, almost an internship here," Sidoff says. "It would help us out and give them a format to put out something original and new.

"The last thing I want is to put a sign up there that is just the same thing over and over again, we want to try and stay creative and fresh."