Milwaukee Radio Alliance alternative WLUM-FM announced this week that Ian McCain is its new afternoon personality and upped weekender Kelly Katona to evenings.

McCain has been on the air in afternoons since the departure of Jacent Jackson last June. McCain can be currently heard from 2 to 7 p.m. weekdays  and will continue as the digital program director.

With McCain moving from evenings to afternoons, Katona has been tapped for evenings. Katona started with WLUM in 2011 in the promotion department and joined the on-air staff as a weekend air talent in 2013. Katona will be on the air weeknights on from 7 p.m. to 12 a.m. and will start the new shift on Tuesdayl

"Katona’s enthusiasm and positive attitude are contagious. She speaks ‘Wisco’ and she has an uncanny ability to make people laugh until they drop a kidney. Katona also has a deeply nerdy passion for The Sims, which is obviously going to be our secret weapon. She already fits in well here, and I can’t wait for our listeners to get to know her better," said Michelle Rutkowski, the station’s program director.

"I’m so proud to work for this station and to be a part of the amazing team of people here. I’m excited and honored to be given the chance to work with them and contribute to the success of FM 102/1," Katona said.

SHERLOCK REPEAT: After winning three Primetime Emmy Awards on Monday night, "Sherlock, Season 3" on "Masterpiece" will be re-released online for 30 days beginning tonight. The three-part series will be available on the "Masterpiece" website, PBS.org, PBS stations’ video sites and PBS station branded digital platforms, including ROKU and Apple TV.

"As any of its devoted fans will tell you, 'Sherlock' is a program that should not be missed," said "Masterpiece" executive producer Rebecca Eaton. "This is a great opportunity to jump on the 'Sherlock' bandwagon — or to watch it again."

"We're thrilled to give viewers another chance to enjoy the 3 feature-length films that make up this season of this brilliant drama series," said Beth Hoppe, Chief Programming Executive and General Manager, General Audience Programming, PBS. "It's just in time to enjoy a Labor Day binge and relive every Emmy-winning moment."

"Sherlock, Season 3" is a Hartswood West for BBC/Cymru Wales co-production with "Masterpiece". It was created by Steven Moffat and Mark Gatiss, and inspired by the works of Sir Arthur Conan Doyle.

SWEEPS LEADERS: As the greater numbers are crunched for July’s TV ratings, Nielsen is able to offer a breakdown of the market in head-to-head newscasts based on age and gender. Across most of the numbers, WITI-TV Fox 6 was able to declare victory weeknights for the top ratings from 10 to 10:30 each weeknight.

In the most desired demographic of men and women age 25 to 54, WITI was first with a 3.2. WISN-TV CH. 12 was second with a 2.3, WTMJ-TV Ch. 4 had a 2.1 an d WDJT-TV CBS 58 had a 1.0. The greatest difference in the numbers was for women age 35 to 64, where WISN was first with a 5.5. WITI was second with a 5.4, WTMJ was in at 3.7 and WDJT hit a 2.7.