Snuggle up with some holiday cheer as OnMilwaukee shares stories of everything merry and bright in the spirit of the season.
The OnMilwaukee Ho Ho Holiday Guide is brought to you by Educators Credit Union, Harley-Davidson Museum and MolsonCoors.
Miller Brewing Co. is offering free rides for New Year’s Eve revelers in Milwaukee – and beyond – for the 35th year.
On Dec. 31 this year in Milwaukee, Miller again will offer free rides from 8 p.m. through 4 a.m.
Several popular routes, including the Connect 1 BRT, GreenLine, BlueLine (5th & Clybourn to Fond du Lac &
Constance/Hampton), PurpleLine (Bayshore to 27th & Loomis), and Routes 14, 18 (Broadway & Knapp-new layover to National & 79th-route 33 layover), 21, 24 and 30, will have extended service until 4 a.m.
Launched in Milwaukee in 1987, Miller Lite Free Rides has since been offered in cities like Chicago, Dallas, Denver, Minneapolis/St. Paul, Phoenix and Louisville, too – nearly 30 communities across America.
In its first 34 years, the Miller Lite Free Rides partnership with transit systems around the country has provided safe passage home to more than 8 million people. That includes nearly a million in the Milwaukee area alone.
This year, free rides programs provided no-cost transit in nine cities during five holidays and major sporting events.
Free New Year's Eve transit rides are also being offered this year in Charlotte, Chicago, Dallas, Denver, Phoenix and Minneapolis-St. Paul.
“We look forward to collaborating with Molson Coors every holiday season to provide our community with the gift of free rides during the New Year’s festivities,” said MCTS Director of Marketing and Communications Kristina Hoffman.
“Through this collaboration, we are not only providing transportation; we are creating opportunities for unforgettable memories with friends and family."
For schedule and route information, visit rideMCTS.com.
“As we embrace the new year, Molson Coors remains committed to championing alcohol responsibility in the communities it serves. It’s an honor to contribute to the night’s festivities across Milwaukee and welcome in 2024 together,” said Molson Coors Community Affairs Manager Alison Hanrahan.
“By partnering with MCTS, our hope is to not only provide free rides, but to foster a sense of community and responsibility as we collectively celebrate this new chapter.”
For more information, visit MillerLiteFreeRides.com.
Born in Brooklyn, N.Y., where he lived until he was 17, Bobby received his BA-Mass Communications from UWM in 1989 and has lived in Walker's Point, Bay View, Enderis Park, South Milwaukee and on the East Side.
He has published three non-fiction books in Italy – including one about an event in Milwaukee history, which was published in the U.S. in autumn 2010. Four more books, all about Milwaukee, have been published by The History Press.
With his most recent band, The Yell Leaders, Bobby released four LPs and had a songs featured in episodes of TV's "Party of Five" and "Dawson's Creek," and films in Japan, South America and the U.S. The Yell Leaders were named the best unsigned band in their region by VH-1 as part of its Rock Across America 1998 Tour. Most recently, the band contributed tracks to a UK vinyl/CD tribute to the Redskins and collaborated on a track with Italian novelist Enrico Remmert.
He's produced three installments of the "OMCD" series of local music compilations for OnMilwaukee.com and in 2007 produced a CD of Italian music and poetry.
In 2005, he was awarded the City of Asti's (Italy) Journalism Prize for his work focusing on that area. He has also won awards from the Milwaukee Press Club.
He has be heard on 88Nine Radio Milwaukee talking about his "Urban Spelunking" series of stories, in that station's most popular podcast.
