By Jeff Sherman OnMilwaukee.com Staff Writer Published Mar 17, 2007 at 4:37 PM

A few years ago the Westown Association and the Shamrock Club dyed the Milwaukee River green.  It didn't have quite the production or fanfare that the greening of the Chicago River has, but it was a start.  

Today, as thousands troll the greater Downtown neighborhoods the Milwaukee River remains its typical shade of brown.  Meantime, 90 miles south the great Chicago River flows through Downtown Chicago with a festive shade of emerald green.  Where's our green river?  

Oh well.  The bars and restaurants are packed, the streets full of green tee shirts, hats and beads and the Third Ward's Wicked Hop has one of the biggest corned beef sandwiches I've ever seen ... so I guess that's plently.  But, is it too much to ask for our river, too, to flow green this St. Patrick's Day?

Jeff Sherman OnMilwaukee.com Staff Writer

A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.

He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.

Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts.  He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.  

He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.

He also thinks you should read OnMilwaukee each and every day.