Borders opened in Downtown Milwaukee in 2002 in the former Marshall Field's building that now also houses American Society for Quality, Visit Milwaukee, other office tenants and Residence Inn Milwaukee Downtown. It, of course, closed this winter.
Now, the space is being creatively marketed using the prominent windows at the location.
The new leasing campaign was developed by Jay Filter and contains creative, bold and fun messaging that just might help attract the perfect tenant. Mid-America Real Estate is listing the more than 18,000-square foot space.
My picks? As I've written, Alterra Coffee would be great. On the retail side, I'd take an Apple Store any day.
Anyway, enjoy the signage. I've posted several in the gallery above.
A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.
He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.
Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts. He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.
He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.
He also thinks you should read OnMilwaukee each and every day.
