By Lori Fredrich Senior Food Writer, Dining Editor Published Dec 23, 2020 at 12:31 PM

For the first time, Palermo’s Pizza has added two gluten-free options to their line-up

The gluten-free pizzas are part of their Primo Thin Pizza line, a collection of pizzas that sport an ultra-thin crust that packs fewer carbs and calories than other pizzas in the market.

“To further address the needs of our consumers, we felt there was an opportunity to create a great tasting gluten free option under the Palermo’s brand.” noted Nick Fallucca, Chief Product and Innovation Officer for Palermo Villa in a release about the new offering.

“Our gluten-free crusts are not like any other gluten-free crust on the market. Our crusts closely resemble the original Primo Thin crust, with a crisp bottom and soft bite when baked. You won’t believe they are gluten-free." 

The gluten-free pizzas, which are also vegetarian, are available in two varieties. Cheese and roasted vegetable is topped with classic marinara, mozzarella, white cheddar, parmesan and romano cheeses. Meanwhile, the roasted vegetable pizza is topped with marinara; red, green and yellow peppers, red onions and mozzarella, parmesan and romano cheeses.

The new pizzas are currently available at Woodman’s and Festival Foods for a suggested retail price of $6.99 to $7.99. Palermo’s plans to expand their availability throughout the Midwest in the coming months.

Lori Fredrich Senior Food Writer, Dining Editor

As a passionate champion of the local dining scene, Lori has reimagined the restaurant critic's role into that of a trusted dining concierge, guiding food lovers to delightful culinary discoveries and memorable experiences.

Lori is an avid cook whose accrual of condiments and spices is rivaled only by her cookbook collection. Her passion for the culinary industry was birthed while balancing A&W root beer mugs as a teenage carhop, fed by insatiable curiosity and fueled by the people whose stories entwine with every dish. Lori is the author of two books: the "Wisconsin Field to Fork" cookbook and "Milwaukee Food". Her work has garnered journalism awards from entities including the Milwaukee Press Club. In 2024, Lori was honored with a "Top 20 Women in Hospitality to Watch" award by the Wisconsin Restaurant Association.

When she’s not eating, photographing food, writing or planning for TV and radio spots, you’ll find Lori seeking out adventures with her husband Paul, traveling, cooking, reading, learning, snuggling with her cats and looking for ways to make a difference.