By Molly Snyder Senior Writer Published Oct 01, 2019 at 10:25 AM

Parking Downtown before a concert or event can be a struggle, so the Pabst Theatre Group joined forces with the Interstate Parking Company to make it easier. And cheaper.

The Pabst Theater Group announced today that Interstate Parking Company will serve as their exclusive parking partner. This means Interstate Parking will provide convenient, discounted parking options for show-goers at the Riverside Theater, Pabst Theater, Turner Hall Ballroom and the Back Room @ Colectivo.

Ticket buyers now have the option of purchasing parking at specific lots (listed below) when they purchase tickets to a show. The new "pay and display" parking passes can be purchased at prior to the event, printed out ahead of time and displayed on the dashboard. 

"Exceeding expectations on customer experience has been our goal since we started running our venues 17 years ago," said Gary Witt, CEO of the Pabst Theater Group. "We’re positive this partnership with Interstate Parking will make it even easier for our patrons to plan in advance for a hassle-free evening so all they need to focus on is enjoying the show."

Here's the list of Interstate Parking lots and the venue they serve:

Riverside Theater
Gimbels Parking Structure, 555 N. Plankinton Ave.
$7 weekday events (Monday-Thursday)
$10 weekend events (Friday-Sunday)

Pabst Theater
MAC Parking Structure, 777 N. Milwaukee St.
$7 weekday events (Monday-Thursday)
$10 weekend events (Friday-Sunday)

Turner Hall Ballroom
Edison Lot, 1301 N. Edison St.
$3 weekday events (Monday-Thursday)
$5 weekend events (Friday-Sunday)

The Backroom @ Colectivo
US Bank Parking Lot, 2303 N. Farwell Ave,
$2 weekday events (Monday-Thursday)
$5 weekend events (Friday-Sunday)

Planning is underway for additional premium parking package options. All previously purchased parking passes for the structures at 330 E. Wells and 720 N. Water Sts. will still be honored.

"We love being able to provide safe, easy and convenient parking options to our friends and partners and this partnership provides a seamless option for patrons to pre-purchase parking.  No one loves to park, especially Downtown, but with convenient options for every venue, we plan to make the parking process completely worry-free," says said Jesse Gospodarek, VP of Marketing for Interstate Parking. 

Molly Snyder started writing and publishing her work at the age 10, when her community newspaper printed her poem, "The Unicorn.” Since then, she's expanded beyond the subject of mythical creatures and written in many different mediums but, nearest and dearest to her heart, thousands of articles for OnMilwaukee.

Molly is a regular contributor to FOX6 News and numerous radio stations as well as the co-host of "Dandelions: A Podcast For Women.” She's received five Milwaukee Press Club Awards, served as the Pfister Narrator and is the Wisconsin State Fair’s Celebrity Cream Puff Eating Champion of 2019.