By Lori Fredrich Senior Food Writer, Dining Editor Published Jul 30, 2019 at 5:01 PM

Summer is the time for picnics, parties and impromptu backyard gatherings. And nothing is easier to pull together than a beautiful display of Wisconsin cheeses, charcuterie and accompaniments.

If 2019 has shown us anything, it’s also that a beautiful cheeseboard can win you views, compliments and followers on Instagram. Look no further than hashtags like #cheese #cheeseplate and #cheeseboard and you’ll see what we mean.

But – at least until 11: 59 p.m. on Friday, Aug. 2 – your gorgeous cheeseboard could also score you a delicious collection of cheeses from Roth Cheese.

All you need to do is post a photograph of your most delicious looking cheeseboard on Instagram with the hashtag #20CheeseBoard

Wondering where to start? Here are some tips from Emmi Roth Senior PR and Digital Marketing Manager Abby Despins.

"Creating a beautiful cheeseboard doesn’t have to be expensive," notes Despins. "Our top tips: Choose in-season produce for an inexpensive pop of color; shop for accompaniments in the bulk section so you only purchase what you need; and don’t forget to check out your pantry for accompaniments you might already have on hand to pair with delicious, local cheese."

That might include jams, jellies, pickles, olives, nuts, dried fruit or anything that tastes great with cheese. The beauty of the cheeseboard is that each one is as unique as the person that creates it.

Lori Fredrich Senior Food Writer, Dining Editor

As a passionate champion of the local dining scene, Lori has reimagined the restaurant critic's role into that of a trusted dining concierge, guiding food lovers to delightful culinary discoveries and memorable experiences.

Lori is an avid cook whose accrual of condiments and spices is rivaled only by her cookbook collection. Her passion for the culinary industry was birthed while balancing A&W root beer mugs as a teenage carhop, fed by insatiable curiosity and fueled by the people whose stories entwine with every dish. Lori is the author of two books: the "Wisconsin Field to Fork" cookbook and "Milwaukee Food". Her work has garnered journalism awards from entities including the Milwaukee Press Club. In 2024, Lori was honored with a "Top 20 Women in Hospitality to Watch" award by the Wisconsin Restaurant Association.

When she’s not eating, photographing food, writing or planning for TV and radio spots, you’ll find Lori seeking out adventures with her husband Paul, traveling, cooking, reading, learning, snuggling with her cats and looking for ways to make a difference.