In honor of the 50th anniversary of Miller Lite, Molson Coors is teaming with Light the Hoan on Shine a Lite, a program that will make $10,000 donations to five area nonprofits and illuminate the Hoan Bridge in their organization's colors.
The application process is open now and nonprofits can submit their applications online here by June 3.
To be considered, nonprofits must be a 501(c)(3) organization in the greater Milwaukee area; must not have participated in the program in the past two years; and their mission must focus on civic leadership, economic empowerment or water and sustainability.
“For 50 years, Miller Lite has been part of countless celebrations, and there’s no better way to honor that legacy than by giving back to the hometown that helped build it,” said Alison Hanrahan, community affairs manager, Molson Coors.
“Through Shine a Lite, we’re proud to spotlight nonprofits that are building our legacy and shaping Milwaukee’s future.”
Added Light the Hoan Executive Director Erika Smith, "Our partnership with Molson Coors showcases our mutual dedication to amplifying the impact of Milwaukee’s incredible nonprofit organizations.
"This year, we’re thrilled to expand Shine a Lite to offer participating organizations even greater visibility and opportunities to engage with the community."
Born in Brooklyn, N.Y., where he lived until he was 17, Bobby received his BA-Mass Communications from UWM in 1989 and has lived in Walker's Point, Bay View, Enderis Park, South Milwaukee and on the East Side.
He has published three non-fiction books in Italy – including one about an event in Milwaukee history, which was published in the U.S. in autumn 2010. Four more books, all about Milwaukee, have been published by The History Press.
With his most recent band, The Yell Leaders, Bobby released four LPs and had a songs featured in episodes of TV's "Party of Five" and "Dawson's Creek," and films in Japan, South America and the U.S. The Yell Leaders were named the best unsigned band in their region by VH-1 as part of its Rock Across America 1998 Tour. Most recently, the band contributed tracks to a UK vinyl/CD tribute to the Redskins and collaborated on a track with Italian novelist Enrico Remmert.
He's produced three installments of the "OMCD" series of local music compilations for OnMilwaukee.com and in 2007 produced a CD of Italian music and poetry.
In 2005, he was awarded the City of Asti's (Italy) Journalism Prize for his work focusing on that area. He has also won awards from the Milwaukee Press Club.
He has be heard on 88Nine Radio Milwaukee talking about his "Urban Spelunking" series of stories, in that station's most popular podcast.
