By Matt Mueller Culture Editor Published Nov 03, 2022 at 6:16 PM

As proven by a recent glowing Nat Geo write-up, people are constantly discovering Milwaukee – and that includes Milwaukeeans. One of Brew City's beauties is that there's always more to find and more to discover – and the new streaming program "Show Me Milwaukee" is eager to help locals and newcomers make more of those delightful discoveries. 

Making its debut on the free Very Local streaming media app today, "Show Me Milwaukee" tracks local DJ and media personality DJ Gee-A (aka Greg Adams) as his fellow residents tour him around their favorite parts of Brew City – some of the obvious ones, sure, but also some of the obscure and off-the-beaten-path treasures to be found. 

"There's so much more to Milwaukee than you realize – especially from the outside looking in," Gee-A said. "Hopefully the show teaches you the new places in Milwaukee that you may not have thought about going to or that you may not have even realized are here."

For instance, the first episode made available follows Gee-A as he hangs out with popular local chef and "Hell's Kitchen" competitor Adam Pawlak as they explore the city's food scene. Quite thoroughly too, as viewers watch Gee-A and Pawlak make a pitstop at St. Paul Fish Company in the Milwaukee Public Market – maybe not a new spot for locals but definitely shown from a different angle as the duo goes behind the counter to filet a fresh fish, a first for Gee-A. And that's just the start of the adventures spread across this inaugural run's eight half-hour episodes. 

"I go kayaking for the first time. I go rock climbing," Gee-A said. "There's so many different things – especially activities that you learn about and say, 'I didn't know about that. I didn't know that was here.' There's so many of those moments."

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"Show Me Milwaukee" means a great deal to Gee-A, born and raised in Zion, Illinois but now a proud Brew City citizen, serving as a regular voice on local airwaves – including V100, KISS FM and now HOT 105.7 – for the past decade and a half. The new streaming program offers him a chance to serve as almost an ambassador to the place he happily calls home. 

"When they told me the concept, I was like, 'I am in' – because being in Milwaukee for 15 years and knowing the city, this felt like the perfect opportunity to show people Milwaukee," he explained.

"Growing up in the Chicagoland area and then coming to Milwaukee, coming from a bigger city to Milwaukee, I see the good. Chicago's so hustle and bustle, while there's so many things you can do right here in Milwaukee quick – you can do this, you can get tickets, you can do that – that you can't do in Chicago. It's more of a hassle there. Milwaukee gives you that big city feel without that big city pressure – and that's what I love about it. Your access here in Milwaukee is just so much cleaner and easier – and I think people take that for granted."

To watch the newly dropped first food-centric episode of "Show Me Milwaukee," download the free Very Local app on your streaming device of choice, whether it's an iPhone, iPad, Roku, Apple TV, Android TV or Amazon Fire TV. And stay tuned for the other seven episodes – and the countless more Milwaukee adventures contained within – coming to the app soon. 

"Milwaukee is more than just cheese and beer," Gee-A said with a laugh. "I'm not saying those are bad things – but there's so much more to it too. And that's what I think this show brings across."

Matt Mueller Culture Editor

As much as it is a gigantic cliché to say that one has always had a passion for film, Matt Mueller has always had a passion for film. Whether it was bringing in the latest movie reviews for his first grade show-and-tell or writing film reviews for the St. Norbert College Times as a high school student, Matt is way too obsessed with movies for his own good.

When he's not writing about the latest blockbuster or talking much too glowingly about "Piranha 3D," Matt can probably be found watching literally any sport (minus cricket) or working at - get this - a local movie theater. Or watching a movie. Yeah, he's probably watching a movie.