By Molly Snyder Senior Writer Published Sep 23, 2021 at 6:15 PM

Breast cancer is the most common cancer – and the second leading cause of death – among African-American women. In response to this tragic health challenge, iHeartMedia Milwaukee’s V100.7 announced the ninth annual Sista Strut, a three-mile breast cancer charity walk that highlights the importance of breast cancer screenings.

The charity walk, presented by Froedtert & The Medical College of Wisconsin, will take place Saturday, Oct. 2 at 9 a.m. at the Marcus Performing Arts Center’s Peck Pavilion. Fox6 and OnMilwaukee also serve as event partners.

The opening ceremonies will begin at 8:45 a.m. at the Marcus Performing Arts Center’s Peck Pavilion and will take place along Milwaukee’s River Walk.

Gabrielle Mays from Fox6 will co-host the event featuring performances by Def Comedy Comedian Kelly Kellz, Gospel recording artist Jeanette Mixon and R&B Artist Rodney Poe.

In addition, V100.7’s on-air personalities Bailey Coleman, Reggie Brown and Minister Melvin Hood will promote the event on-air and discuss the best ways for the community to take advantage of the event’s resources, such as free clinical breast exams.

Sista Strut will encourage participants to take advantage of the community resources that help prevent, detect and treat breast cancer, as well as teach attendees about breast cancer’s effects on the African American community.

Free breast screenings will be available at the event.

“Sista Strut has grown to be a vital tool in getting the word out about surviving breast cancer in our community reaching our listeners with vital information about their health,” said Bailey Coleman, Senior Vice President of Programming and on-air personality for V100.7.

Registration is required. For more information and to register, visit www.V100.com and type keyword STRUT. The first 500 people to register receive a free commemorative Sista Strut T-shirt, drawstring backpack and scarf.

“If we can get the facts in the hands of the women of color in our area, every moment of the event will be worth it,” says Coleman.


Molly Snyder started writing and publishing her work at the age 10, when her community newspaper printed her poem, "The Unicorn.” Since then, she's expanded beyond the subject of mythical creatures and written in many different mediums but, nearest and dearest to her heart, thousands of articles for OnMilwaukee.

Molly is a regular contributor to FOX6 News and numerous radio stations as well as the co-host of "Dandelions: A Podcast For Women.” She's received five Milwaukee Press Club Awards, served as the Pfister Narrator and is the Wisconsin State Fair’s Celebrity Cream Puff Eating Champion of 2019.