By Matt Cordio Special to OnMilwaukee Published Mar 29, 2018 at 12:06 PM

Milwaukee has long been known as "the city that feeds and supplies the world." Today Startup Milwaukee is thrilled to announce our newest program: TANGIBLE presented by Husch Blackwell. The TANGIBLE program will highlight the innovation occurring in the consumer product space here in Southeast Wisconsin.

At one time, recognizable Milwaukee brands such as Miller, Harley Davidson, Milwaukee Tool, Briggs & Stratton, Pabst and Johnson Controls were upstarts. Our goal with TANGIBLE is to be a launchpad for five consumer product startups based in Southeast Wisconsin per quarter.

Each TANGIBLE startup will have the opportunity to pitch their product and share their knowledge growing and scaling consumer product companies with the community. Each TANGIBLE event will feature product demos, samples and networking. TANGIBLE is a community-driven platform, open to the public.

We invite the community to attend the first TANGIBLE event on Wednesday, May 9 at Central Standard Craft Distillery's production facility located on Milwaukee's Near West Side. Here is the all star line-up of Consumer Product startups pitching:

Leashless Lab

Leashless Lab is dedicated to creating wholesome and sustainable treats for dogs by partnering with Wisconsin breweries to bring the base of our favorite local beers to our canine companions.


LiteZilla is a handcrafted, glowing, interactive canvas. LiteZilla designs and manufactures custom products and exhibits for medical and hospitality spaces, homes, offices, special events and festivals, houses of worship, children’s museums, libraries and science centers.

Madalyn Joy Designs

Madalyn Joy Designs, founded by Madalyn Manczek, a recent graduate of UW-Madison's fashion design program, is a bespoke lingerie business, encouraging women to feel beautiful and confident in their own skin, no matter what shape and size. Custom made and made for you.


Sleepiphany’s team had an epiphany when it comes to mattresses in a box: One size doesn't fit all. Other mattress companies tried to make you believe that they created the perfect mattress in a box, but they lied. Sleepiphany’s layered mattress features unprecedented adjustability and relatable design – empowering you to take control of your sleep and change your life.

Central Standard Craft Distillery

The Central Standard Craft Distillery is a craft distillery producing small batch spirits.

TANGIBLE presented by Startup Milwaukee & Husch Blackwell is a free program open to the public. We hope the OnMilwaukee community join us at our first event on May 9! If interested in pitching your product, please contact us.

Matt Cordio is co-founder and president of Skills Pipeline Group, a local technology talent solutions company that operates Startup Milwaukee and Wisconsin Startup Week.

Matt Cordio Special to OnMilwaukee

Matt Cordio is co-founder and CEO of Startup Milwaukee, which is organizing the inaugural Milwaukee Startup Week event. Startup Milwaukee’s mission is to build and network Southeast Wisconsin’s startup community. Cordio is also co-founder of Skills Pipeline, a firm that helps growth-focused companies attract top technology talent.