By Matt Mueller Culture Editor Published Aug 30, 2022 at 11:21 AM Photography: Ty Helbach

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Summer 2022 is coming to a close – which means it's time to start thinking about next summer. That's at least the case with Summerfest, which today announced the dates for the festival's 55th anniversary in 2023, running June 22-24, June 29-July 1 and July 6-8.

That's right: The three-weekend format is sticking around for another year. 

According to a release from Milwaukee World Festival, Inc., the organization worked with two research companies to poll people about their preferences, finding that "80% of respondents said Friday and Saturday were among their three most preferred days to attend Summerfest." Therefore, according to Summerfest, in order to line up the most high-priority Friday and Saturday dates, the Big Gig is sticking with three weekends rather than its pre-pandemic 11-day block.

Milwaukee World Festival, Inc., also noted that the three-weekend time frame offers "an extended booking window for the Summerfest entertainment team, offering more opportunities to add national talent throughout the day, while continuing to deliver one of the most diverse music festival lineups in the world."

“Since its inception, Summerfest’s goal has been to provide a world class music festival and gathering place for the community to enjoy,” said Don Smiley, CEO of Milwaukee World Festival, Inc., in the release. "As we celebrate our 55th anniversary, we feel fortunate to have a passionate fanbase. It is important to be responsive to fans’ interests by providing more opportunities to attend on weekends, bringing more national touring artists, and offering an enhanced Summerfest experience."

Now that we know exactly when the Big Gig will return, the question becomes who will play it. We've only got ... three whole seasons to figure it out, but stay tuned to OnMilwaukee for any updates and announcements. (Five dollars says Bieber postpones one more time, just for good measure.) And no matter who plays, we'll see you there next year!

Matt Mueller Culture Editor

As much as it is a gigantic cliché to say that one has always had a passion for film, Matt Mueller has always had a passion for film. Whether it was bringing in the latest movie reviews for his first grade show-and-tell or writing film reviews for the St. Norbert College Times as a high school student, Matt is way too obsessed with movies for his own good.

When he's not writing about the latest blockbuster or talking much too glowingly about "Piranha 3D," Matt can probably be found watching literally any sport (minus cricket) or working at - get this - a local movie theater. Or watching a movie. Yeah, he's probably watching a movie.