By Lori Fredrich Senior Food Writer, Dining Editor Published Oct 06, 2020 at 2:01 PM

The Historic Third Ward is celebrating the return of autumn, local businesses and the Milwaukee Public Market’s 15th anniversary with a new week-long initiative they’re calling the Third Ward Fall Crawl.

The Crawl, a collaboration between Milwaukee Public Market, Yelp Milwaukee, and Support Local MKE, will take place Oct. 19 through Oct. 24 and will include virtual and live events, plus special promotions at participating businesses. The week-long event will stand in for the usual Public Market Harvest Festival in 2020.

In person & virtual events

During the week, The MPM will  host a variety of in-person events, including a Packer’s cook-out with Foltz Family Market, an outdoor pie stand with On The Bus and an outdoor pumpkin carving event at the new Riverwalk Commons (just across the street from the market). Safety measures will be in place for all in-person events. Masks and temperature checks are required, and social distancing and capacity limits will be observed and enforced. 

For those who would prefer, a variety of virtual events – from a build-your-own-poke class with FreshFin Poke to mat classes with Flying Squirrel Pilates and make-up tutorials with Urbaine Oasis Spa Boutique – will also be held in collaboration with Yelp Miilwaukee. Participation is free, but RSVP’s are requested for participants. In addition, some events require attendees to pick up accompanying kits/supplies prior to the classes. 

Local deals

Throughout the week, 24 Third Ward businesses will also be offering seasonal deals and specials.

To redeem deals, participants simply mention the Third Ward Fall Crawl or show a screenshot of the special from social media stories posted by the participating organizations.

Participating businesses include:


For more information or to sign up for events, visit Third Ward Fall Crawl or call (414) 336-1111.

Lori Fredrich Senior Food Writer, Dining Editor

As a passionate champion of the local dining scene, Lori has reimagined the restaurant critic's role into that of a trusted dining concierge, guiding food lovers to delightful culinary discoveries and memorable experiences.

Lori is an avid cook whose accrual of condiments and spices is rivaled only by her cookbook collection. Her passion for the culinary industry was birthed while balancing A&W root beer mugs as a teenage carhop, fed by insatiable curiosity and fueled by the people whose stories entwine with every dish. Lori is the author of two books: the "Wisconsin Field to Fork" cookbook and "Milwaukee Food". Her work has garnered journalism awards from entities including the Milwaukee Press Club. In 2024, Lori was honored with a "Top 20 Women in Hospitality to Watch" award by the Wisconsin Restaurant Association.

When she’s not eating, photographing food, writing or planning for TV and radio spots, you’ll find Lori seeking out adventures with her husband Paul, traveling, cooking, reading, learning, snuggling with her cats and looking for ways to make a difference.