By Steve Kabelowsky Contributing Columnist Published Mar 19, 2013 at 3:10 PM

For the past few years, Time Warner Cable in Milwaukee has expanded its broadcasting by covering local sports. Called TWC Sports32, the channel was launched with veteran sportscaster Dennis Krause and featured interviews, panel shows and broadcasts of high school, college and professional sports.

Combining efforts with programming in northeast Wisconsin and supplementing with national efforts, the station provided 24-hour coverage.

Earlier this week, Time Warner Cable introduced its new Wisconsin Time Warner Cable SportsChannel.

"We are very pleased to have reached the point where we can officially call ourselves Time Warner Cable SportsChannel," Mark Strachota, general manager of TWC SportsChannel in Wisconsin, said in a statement.

"It is a strong brand that has been well received by our partners and viewers alike.  Our loyal viewers can expect to continue to enjoy the same great content they’ve been receiving for the last six years."

The station will remain on the same channels on the TV video guide, and many of the programs remain, including "The Roundtable" with Krause leading the discussion on the state’s only daily TV discussion show.

TWC SportsChannel will continue broadcasts of area high schools sports, and play-by-play coverage of Marquette, UW-Milwaukee, UW-Green Bay, the Milwaukee Admirals, Milwaukee Wave, Wisconsin Timber Rattlers, Green Bay Gamblers and Green Bay Blizzard games.

FILM FESTIVAL: For 12 years, organizers of the Wildwood Film Festival in Appleton search out and view some of the best independent films from the Midwest and the nation. For Milwaukee filmmaker Ross Bigley, his "Yellow Hill: The Stranger's Tale" won the Founders Award last weekend.

The short film was shot in South Dakota and featured a Wisconsin-heavy cast and crew, including Tom Reed, Cyn Dulay, Dan Katula, Joshua Parkes, Bruce Spielbauer, John Walski, Chery Roloff and many others. Chinese film star Bia Ling played the title character. Special shout out to actor Brian Roloff, who was in the film, and someone I once shared the stage with many, many years ago.

FAMILIAR VOICE: You probably know Larry McCarren as one of the familiar voices behind the radio broadcast of Green Bay Packers games. Locally on WTMJ-AM 620, he joins Wayne Larrivee for a 15th season this fall.

If you have watched local television stations in the Green Bay market, then you know the former Packers player as a sports anchor. After a year away from his former spot on WFRV-TV, he will be making the move to be sports director at Journal-owned WGBA-TV Ch. 26 starting in April.

"NBC26 is proud to be the official Packers station," said Joe Poss, general manager of WGBA-TV. "With Larry McCarren, we can provide the best Packers coverage possible to our viewers in Northeast Wisconsin."

This past season, McCarren was a frequent contributor of Packers coverage on WTMJ-TV and its website www.todaysTMJ4.com.

"I'm really looking forward to calling NBC26 my new TV home. The station has already made significant strides in re-establishing its local sports presence and I will do my best to contribute to that collective effort," McCarren said in a statement.

FEDERAL RESERVE: If you or your business is tracking the interest rate changes, you can tune into Fox Business Network at 12:55 p.m. tomorrow to see the proceedings live.

Steve Kabelowsky Contributing Columnist

Media is bombarding us everywhere.

Instead of sheltering his brain from the onslaught, Steve embraces the news stories, entertainment, billboards, blogs, talk shows and everything in between.

The former writer, editor and producer in TV, radio, Web and newspapers, will be talking about what media does in our community and how it shapes who we are and what we do.