By Jeff Sherman Staff Writer Published Jul 16, 2014 at 9:01 AM

It's Wednesday, so that means it's Westown day Downtown.  The Westown Association hosts its market and concert series, River Rhythms, on Wednesdays.  Today, it also means the new Night Market from Newaukee on the parking lot between 4th and 5th Streets on Wisconsin Avenue.

The area's longest-running farmers market, the Westown Farmers Market continues today at Zeidler Union Square between 3rd and 4th Streets on Michigan Street.  And, today it welcomes two new vendors: Fresh Farm Bowls and Big Dipper. Fresh Farm Bowls, a new lunch vendor, focuses on farm fresh produce and real ingredients to provide an amazing variety of food from Middle Eastern to chipotle pulled pork bowls. Big Dipper will sell fresh, hand-dipped, almond-chipped ice cream bars.

Children's Hospital of Wisconsin also will be at the market today to spread the word about the need for foster homes and becoming a kid hero.

The market runs every Wednesday through October from 10 a.m. to 3 p.m.  The setting is great, variety wonderful and it's the only Downtown spot to get the always-tasty Cowboy Kettle Korn

As for the Newaukee Night Market, it's a great opportunity to be one of the first to preview the Moiré Pavilion and Dream Catcher that are both going up along Wisconsin Avenue later this summer. The market will take place in the new Moiré Pavilion designed by artist and architect Paul Bestul and will be held under the beautiful dream catcher created by visual artist, Ayla Boyle.  

The Night Market runs from 5 until 10 p.m. 

What will you see there?  Expect a creative mix of food, art, fun, music, beer, technology installations, food trucks/carts, live art creation, performances and more.  And, most importantly by visiting the night market you not only contribute to the local economy but you are part of the solution to a revitalization of West Wisconsin Avenue.  Need a map or list of vendors before heading out?  Click here.

Jeff Sherman Staff Writer

A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.

He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.

Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts.  He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.  

He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.

He also thinks you should read OnMilwaukee each and every day.