Bobby Wiltgen will bring his popular “Who’s On Third” concept to a second neighborhood this summer. Wiltgen opened Who’s On Third, 1007 N. Dr. Martin Luther King Jr. Dr., in 2014 and now, Who’s On Layton is in the final stages of renovation.

Who’s on Layton is located at 512 W. Layton Ave. in the former Beer Belly's building.

Beer Belly's was a popular fish fry spot that closed in December 2019. In 2020, owner Ralph DiChristopher passed away. DiChristopher’s first bar was called Who’s on First, which was one of the many aspects of the space that appealed to Wiltgen.

“That seemed like a good sign,” he says.

Wiltgen also owns Third Street Tavern and The Oak Barrel Public House – both of which are Downtown.

Like Who’s On Third, Who’s On Layton will offer what marketing director Jack Roman describes as an “authentic Milwaukee experience” featuring locally-brewed beers, cheese curds, wings and Usinger brats.

“So far everyone in this neighborhood has been really friendly and excited to see something go into the space," says Roman. "We look forward to being a part of the revitalization of the Layton Avenue area."

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Who’s On Layton will have shuttle service to summer festivals, Wisconsin State Fair, Brewers and Bucks games and other special events.

The extensive renovation process included new plumbing, electrical, bathrooms, bar and decor.

“Basically, we gutted the entire place,” says Wiltgen.

Who's on Layton's customer base will be a mix of neighborhood folks and guests from the three nearby hotels.

“Whose on Third has been recognized nationally as one of the country’s best sports bars and now we’re excited to do what we do and complement the neighborhood,” says Wiltgen.

Who’s On Layton will be open 11 a.m. for lunch Monday-Friday and close at bar time. It will open at 10 a.m. on Saturdays and Sundays for brunch. 

Stay tuned to OnMilwaukee for a First Look of Who’s on Layton this summer.