Earlier today, The Board of Directors of Milwaukee World Festivals, Inc. named Sarah Pancheri the president and CEO of the organization. She replaces Don Smiley, who is retiring after a 20-year tenure. 

“The board is grateful to Don for his many years of service, as well as his thoughtful approach to organizational succession,” says Mary Ellen Stanek, Chairwoman of Milwaukee World Festival, Inc. “Sarah has demonstrated leadership, drive and a strong commitment to Milwaukee World Festival, Inc.’s mission."

Pancheri will assume her new role of president and CEO effective Jan. 1, 2024. Smiley will continue to work part-time for the organization.

Pancheri has held the position of president since June of 2022 and previously served as chief operating officer and vice president of sales and marketing for the non-profit organization.

Within these roles Pancheri has overseen several transformational sponsorships, navigated the dynamic post-pandemic environment and worked closely with business and community leaders on behalf of Summerfest and Henry Maier Festival Park. This includes a record-setting season in 2023, where the Park hosted 83 percent more events than during the 2019 season, and saw more than 1.2 million patrons.  

“I want to thank the Board of Directors for their confidence as well as this opportunity to lead,” says Pancheri.  "The experience of serving as president during an incredible 2023 season gives me great optimism for our future. Henry Maier Festival Park, one of Milwaukee's most important assets, is in demand. Whether it's Summerfest, ethnic and cultural festivals, concerts or other events, our team is ready to host millions of fans, while continuing to drive tourism and economic impact to the region.”