By Molly Snyder Senior Writer Published Apr 04, 2022 at 6:15 PM

We don't know a lot about this Wonderland-inspired concept bar – but we will soon.

For now, we know it's a 90-minute, alternate reality experience that's coming to Milwaukee for 12 weeks, starting Wednesday, June 8. It will "pop up" at the Brown Bottle Pub, 221 W. Galena St.

During the visit, guests will create their own liquid concoctions under the watchful eye of The Mad Hatter. There's also a looking glass that leads into a fantasy world where guests will play croquet with flamingos, paint the roses red, devour "Eat Me" cake and solve riddles and challenges to unlock all the ingredients for enchanted teapot cocktails.

The cost of this visit to Wonderland is $49.50 and includes a welcome drink, two cocktails and an "Eat Me'" cake or cookie. Guests must be at least 21 years old.

Feeling curiouser and curiouser about this? Find out more or take the plunge and grab tickets here

“We are constantly looking for new ways to engage with our guests and bring some fun to the city,” says Kaelyn Cervero, CPCE, Vice President of F Street Hospitality, which operates the Brown Bottle. “We are thrilled at the opportunity to bring The Alice to Milwaukee.”

Stay tuned to OnMilwaukee for a First Look of this experience.


Molly Snyder started writing and publishing her work at the age 10, when her community newspaper printed her poem, "The Unicorn.” Since then, she's expanded beyond the subject of mythical creatures and written in many different mediums but, nearest and dearest to her heart, thousands of articles for OnMilwaukee.

Molly is a regular contributor to FOX6 News and numerous radio stations as well as the co-host of "Dandelions: A Podcast For Women.” She's received five Milwaukee Press Club Awards, served as the Pfister Narrator and is the Wisconsin State Fair’s Celebrity Cream Puff Eating Champion of 2019.