Living in Brew City doesn’t make it easy to commit to Dry January, but Canni Hemp Co., 810 S. 5 St., decided to step in three years ago to help those seeking an alternative to keep up their 31-day or longer commitment.
“Why do we drink, and why do people do Dry January? Because the toxic side effects of culturally consuming alcohol in high frequency, especially here (in Milwaukee), that we do,” said owner Colin Plant. “Culturally everything revolves around (alcohol). Every single thing – sporting events, music, art, family events and everything – is alcohol.”
New for this year, Canni Hemp Co. is embracing Dry January with its limited-edition Dry January Advent calendar and their NYE craft cocktail kit, both available for purchase while supplies last.
“For us, something that we’ve noticed: higher interests, sales and overall traffic in and around this time of the year,” Plant said. “People are looking for a way to supplement that relaxation and taking the edge off with cannabis products.”
With the Advent calendar, Canni Hemp Co. makes it easy for you to stick to your commitment while making things fun and even rewarding yourself every day during your dry journey.
Inside the packed box, customers will find a card and 31 small boxes filled with samples of CBD gummies, Canni Coast Tincture, Canni Full Spectrum Chews, other hemp-derived THC selections and more – the perfect way to stay dry this January as well as experience a variety of Canni Hemp Co. products.
“Every day is a surprise! It’s a way to look forward to something. You reward yourself with a cannabis treat,” Plant said. “I enjoy cracking this box open to see what’s in it – it’s a fun way to spice up the days.”
As an added bonus, customers can purchase the Advent calendar – usually priced at $130 – for only $74.99 at Canni Hemp Co. now while supplies last.
But wait, there’s more! Because Canni can help keep up your Dry January with ... a cocktail or two?
Yes, you read that right: Canni’s NYE craft cocktail kit isn’t like the typical kit you find at the store or distillery as it gives you the tools to build your own N/A cannabis-infused concoction.
In the cocktail kit, you'll find either a bottle of Nowadays – a cannabis-infused low dose and zero-proof spirit – or Flora, as well as a bottle of either Modica blueberry lavender lemon drop, margarita, mule or glitter sangria cocktail and mocktail mix. The kit then tosses in two cans of Polar original seltzer to combine together to craft the perfect N/A cocktail at home – all for only $100.
“With these cocktail kits, it’s a good way for people to not feel intense FOMO or like they’re missing out on their regular day-to-day practices," Plant said. “These were curated for New Year's purpose and trickled into this year.”
“A lot of this comes down to the process for people, mixing the drink and coming home. If you’re not losing some of those ritualistic practices, then it’s less of a sacrifice.”
So, whether you committed at the beginning of the month or you're jumping on the booze-less bandwagon now, it’s not too late to pick up one of these limited-edition boxes to reap the benefits of Dry January and spoil yourself through the end of the month.
For more information about how Canni Hemp Co. is embracing Dry January – and the other eleven months of the year – visit Canni Hemp Co.’s website, Instagram or Facebook.
Courtney Bondar is an adventurous Multimedia Journalist at OnMilwaukee, covering all things Milwaukee. Born and raised in Greendale, WI, Courtney has a deep-rooted connection to her hometown and a strong desire to explore and showcase the vibrant city of Milwaukee.
You can often find Courtney all over Milwaukee, attending exciting events - documenting her experiences on her Instagram stories. Her genuine enthusiasm for her work shines through in her posts - as she strives to capture the beauty of the city and shares it with her followers.
Courtney's passion for writing is evident in her engaging and heartfelt articles. While she covers a wide range of topics, she particularly enjoys delving into the intricacies of dating culture and the art of mixology. Her insightful and thought-provoking pieces offer a unique perspective on these subjects, captivating readers with her authenticity and wit.
After dedicating herself as an intern at OnMilwaukee, Courtney's hard work and dedication paid off when she earned her well-deserved diploma. Now, as OnMilwaukee's first full-time multimedia journalist, she is fully committed to continuing her journey - bringing her distinctive voice and storytelling skills to the forefront.
