By Alyssa Rinelli Special to OnMilwaukee Published Jun 28, 2024 at 12:31 PM

From opening in local California nightclubs and TikTok mashups to headlining sold-out venues around the world in under a year, Ian Asher is one of the most exciting new DJs on the scene.

Born in Orange County, Asher has swiftly become a prominent figure in the house music scene, seamlessly blending his knack for future hits with a talent for spinning house records. Celebrated by many as a trendsetter, his frequently viral sounds have captivated audiences on social media, cementing his place as a trailblazer in the music industry.

It's no surprise that Asher has risen to fame with his unique mix of club beats and hit songs. His set, which often feature unexpected mashups like AC/DC with iconic club beats, kept the Summerfest crowd dancing for well over an hour. Asher's infectious energy and enthusiasm, evident as he dances and sings along with the crowd, made this performance feel like a shared celebration.

During his set at Summerfest, Ian Asher transformed the Miller Lite Oasis stage into an L.A. club. From the oxygen blowing from the stage and the fog erupting to the sick beats, the entire experience felt like Asher brought the energy of a club to the Milwaukee festival grounds. Fans were fully engaged, dancing and singing along with Asher throughout the performance.

At just 23 years old, Ian Asher’s breakthrough is the result of years of dedication, honing his craft both in the studio and on social media. This relentless pursuit of his distinctive sound has led to collaborations with notable artists such as Tate McRae, TWICE, Ava Max and NOTD. One standout moment in his career was his unique edit of Jain's "Makeba," which quickly became a hit. Asher not only opened his Summerfest set with this track but also mixed it in again near the end, sending the crowd into a frenzy both times.

As he embarks on a world tour, Asher exemplifies what it means to bridge the gap between social media virality and live music domination. With his innovative approach and electrifying performances, Ian Asher is undoubtedly just getting started.