These days nary a holiday nor National (Whatever) Week or notable collective event – in this case Dry January – passes without Miller Lite, High Life or Leinenkugel’s chipping in a quirky promo.
For those abstaining from alcohol to start off the year, Miller Lite is unveiling Beer Mints, “mints with the same great taste as Miller Lite, only without the beer.”
Why? Because, “Miller Lite wants to add some flavor to the new year with Beer Mints, for everyone 21+ who is looking to enjoy #MillerTime without compromising on resolutions or taste.”
The little tins of mints will, ahem, drop, Jan. 12, with a second release following a week later.
“We created Beer Mints for the folks participating in Dry January who might miss the taste of Miller Lite while being out with friends this January,” said Molson Coors VP of Marketing Ann Legan.
“If you love the taste of beer but want to take a break from the ABV for the month, we’re offering consumers the perfect way to enjoy Miller Lite without breaking any resolutions.”
Legan adds, “Beer Mints may be a little unexpected, but we're confident our fans will love their great taste along with the surprising note of spearmint."
I haven't tried the mints, so I can't vouch for the flavor.
You can secure a 40-mint tin for yourself for $5 at millerlitebeermints.com.
You’re welcome.
Born in Brooklyn, N.Y., where he lived until he was 17, Bobby received his BA-Mass Communications from UWM in 1989 and has lived in Walker's Point, Bay View, Enderis Park, South Milwaukee and on the East Side.
He has published three non-fiction books in Italy – including one about an event in Milwaukee history, which was published in the U.S. in autumn 2010. Four more books, all about Milwaukee, have been published by The History Press.
With his most recent band, The Yell Leaders, Bobby released four LPs and had a songs featured in episodes of TV's "Party of Five" and "Dawson's Creek," and films in Japan, South America and the U.S. The Yell Leaders were named the best unsigned band in their region by VH-1 as part of its Rock Across America 1998 Tour. Most recently, the band contributed tracks to a UK vinyl/CD tribute to the Redskins and collaborated on a track with Italian novelist Enrico Remmert.
He's produced three installments of the "OMCD" series of local music compilations for OnMilwaukee.com and in 2007 produced a CD of Italian music and poetry.
In 2005, he was awarded the City of Asti's (Italy) Journalism Prize for his work focusing on that area. He has also won awards from the Milwaukee Press Club.
He has be heard on 88Nine Radio Milwaukee talking about his "Urban Spelunking" series of stories, in that station's most popular podcast.
