Late last month, we brought you the news that 41Fork Hospitality had signed a lease on the former Plant No. 4 event space at 219 N. Milwaukee St. in the Historic Third Ward.
Just weeks later, the hospitality company has unveiled the rebranded event space as Pearl & Cade. The space offers two distinctive rooms under one name. Pearl, the larger, main event space, perfect for weddings or large gatherings; and Cade, a flexible space that accommodates intimate events or creative customization for breakout sessions or cocktail receptions.
Pearl features a soft, modern aesthetic with pearl and gold tones and abundant natural light. Meanwhile, Cade is currently a blank canvas, perfect for those seeking a raw, industrial space or complete customization. Design enhancements are in the plan for later this year with updates that will add warmth and color to the aesthetic of the Pearl space.
“Pearl & Cade reflects our vision to bring flexibility and character to Milwaukee’s event scene,” said Kaelyn Cervero, founder of 41Fork Hospitality. “We’re excited to welcome clients into this next chapter and continue building beautiful, intentional experiences in the Third Ward.”
As part of the transition, the team will continue to honor all existing contracts through June 23, 2025. All new bookings will move forward under the Pearl & Cade name and brand standards.
Pearl & Cade is also actively curating a list of preferred vendors and creative partners. Industry professionals interested in collaborating are encouraged to reach out via pearlandcade.com.
As a passionate champion of the local dining scene, Lori has reimagined the restaurant critic's role into that of a trusted dining concierge, guiding food lovers to delightful culinary discoveries and memorable experiences.
Lori is an avid cook whose accrual of condiments and spices is rivaled only by her cookbook collection. Her passion for the culinary industry was birthed while balancing A&W root beer mugs as a teenage carhop, fed by insatiable curiosity and fueled by the people whose stories entwine with every dish. Lori is the author of two books: the "Wisconsin Field to Fork" cookbook and "Milwaukee Food". Her work has garnered journalism awards from entities including the Milwaukee Press Club. In 2024, Lori was honored with a "Top 20 Women in Hospitality to Watch" award by the Wisconsin Restaurant Association.
When she’s not eating, photographing food, writing or planning for TV and radio spots, you’ll find Lori seeking out adventures with her husband Paul, traveling, cooking, reading, learning, snuggling with her cats and looking for ways to make a difference.
.jpeg)
