By Matt Mueller Culture Editor Published May 15, 2023 at 11:31 AM

Summerfest somehow added even more shows to its lineup today, announcing a series of free bonus concerts coming to the American Family Insurance House throughout the Big Gig. 

Found behind the water fountain at the Summerfest midgate, the American Family Insurance House is open from noon until 8 p.m. each day offering a comfy place to relax, customized festival gear and merchandise, playful photo ops, music access, games and more. But the main event at the festival's smallest official stage is its series of unique, intimate, exclusive and free live acoustic performances from several Big Gig headliner acts – this year including notable names like Elle King, Jenny Lewis, The Pretty Reckless, Yung Gravy and Sean Paul.

Here's the full lineup of free acoustic shows coming to the American Family Insurance House this summer: 

June 22

  • 2 p.m. – Elle King
  • 4 p.m. – Declan McKenna

June 23

  • 2 p.m. – Breland
  • 4 p.m. – Paris Paloma

June 24

  • 2 p.m. – Kidd G
  • 4 p.m. – The Brook and the Bluff

June 29

  • 2 p.m. – Digable Planets
  • 4 p.m. – Kari Faux

June 30

  • 2 p.m. – Nicky Youre
  • 4 p.m. – Yung Gravy

July 1

  • 2 p.m. – Flyleaf
  • 4 p.m. – Sean Paul

July 6

  • 3 p.m. – Jenny Lewis

July 7

  • 2 p.m. – Cafune
  • 4 p.m. – The Pretty Reckless

July 8

  • 2 p.m. – The Beaches

So how do you get access into these awesome free special gigs? Unlike last year's edition, there's no pre-registration necessary: You just start lining up outside the venue one hour before showtime and fans will get entry on a first come, first served basis. And as an added bonus to these bonus shows, the first 50 fans in line will not only score access to these unique Summerfest shows, but also the opportunity to get a VIP meet-and-greet with the artist after the set.

For more information about the American Family Insurance House and its lineup of intimate afternoon shows, visit Summerfest's website. And as for the rest of the stages throughout the Big Gig, here's the full day-by-day schedule for Summerfest as well as the slate of admission promos for 2023. And stay tuned to OnMilwaukee for more Big Gig articles, announcements and updates.

Matt Mueller Culture Editor

As much as it is a gigantic cliché to say that one has always had a passion for film, Matt Mueller has always had a passion for film. Whether it was bringing in the latest movie reviews for his first grade show-and-tell or writing film reviews for the St. Norbert College Times as a high school student, Matt is way too obsessed with movies for his own good.

When he's not writing about the latest blockbuster or talking much too glowingly about "Piranha 3D," Matt can probably be found watching literally any sport (minus cricket) or working at - get this - a local movie theater. Or watching a movie. Yeah, he's probably watching a movie.