The excitement generated by the "Sushi Soon" signs along Kinnikinnick Avenue in Bay View this summer was palpable.
But as of today, Bay View residents have even more sushi news to get fired up about. Sushi Go, the food truck that’s become known for its delicious sushi burritos, will be settling into a brick-and-mortar location at 2110 E. Oklahoma Ave., the former home of Subway. And the restaurant may be open as soon as early March.
Amanda Trenbeth, who owns the business with partner and sushi chef Erik Irmiger, says they’ve been on the lookout for a location to lay down their roots for a while now.
"In Bay View, even with all the fabulous restaurants opening, Japanese and Asian cuisine is just really underrepresented," she says. "So, we’re excited to be able to bring something to the area that people have been really wanting."
The highlight of the Sushi Go menu will be its sushi burritos, of which there will be six core offerings, along with a rotating selection of chef’s specials. As always, customers will have their choice of brown rice, white rice or quinoa.
Trenbeth says she and Irmiger will also offer about five more traditional maki selections, along with three types of ramen: vegetarian, chicken and beef bone broth, all with traditional fixings. A small menu of appetizer items, including dumplings and edamame, will also be available, along with beer and wine.
Trenbeth says construction on the 1,600-square foot space will be relatively minimal, but they’ll concentrate on creating a comfortable and clean atmosphere that takes advantage of the copious amounts of natural light that flood through the restaurant. She notes there’s likely to be "a bit of a Scandinavian vibe to the color scheme," as well as art from local artists on the walls.
Trenbeth says the goal is to create a space that’s easygoing, where parents feel comfortable bringing their children. "We want it to be the sort of place where families can go when they don’t want fried chicken or pizza for dinner," she says.
Once open, the restaurant will offer lunch and dinner, along with carryout. Delivery is also on the wish list, but is likely to come later. The restaurant also has an outdoor patio space, which they’ll likely begin building out after they open.
Trenbeth says that Sushi Go will continue to maintain a food truck presence, even after the brick-and-mortar location is established. In fact, expansion may be on the docket for the future.
"It’s been a great time to be a food truck in Milwaukee," she says. "The community is so supportive, and there’s a real solidarity. It’s also a great way to have visibility in different parts of town. In fact, one day, it would be great to have a fleet of trucks."
Follow Sushi Go’s progress on Facebook, Twitter and Instagram. Customers interested in supporting the restaurant’s ongoing KIVA crowdfunding campaign can get more information at kiva.org.
As a passionate champion of the local dining scene, Lori has reimagined the restaurant critic's role into that of a trusted dining concierge, guiding food lovers to delightful culinary discoveries and memorable experiences.
Lori is an avid cook whose accrual of condiments and spices is rivaled only by her cookbook collection. Her passion for the culinary industry was birthed while balancing A&W root beer mugs as a teenage carhop, fed by insatiable curiosity and fueled by the people whose stories entwine with every dish. Lori is the author of two books: the "Wisconsin Field to Fork" cookbook and "Milwaukee Food". Her work has garnered journalism awards from entities including the Milwaukee Press Club. In 2024, Lori was honored with a "Top 20 Women in Hospitality to Watch" award by the Wisconsin Restaurant Association.
When she’s not eating, photographing food, writing or planning for TV and radio spots, you’ll find Lori seeking out adventures with her husband Paul, traveling, cooking, reading, learning, snuggling with her cats and looking for ways to make a difference.