William Jenkins, the owner of Ivy Lounge, plans to open a new, two-story lounge and restaurant in the former Serum space, 785 N. Jefferson St. He plans to call the new venture "The Duplex" and says he will start off serving beverages but hopes to eventually offer food.

"I am awaiting approval from the city for liquor licensing, but aggressively shooting for a summer 2012 opening," says Jenkins. "Should all things go according to plan – God willing – I believe that The Duplex will be a great addition to the already, vibrant, awesome and diverse Jefferson Street."

Stay tuned to OnMilwaukee.com for more information when it becomes available.