The Milwaukee Brewers announced the construction of a new fan experience at Miller Park on Monday afternoon – a state-of-the-art attraction to honor retiring baseball commissioner and former owner Allan H. "Bud" Selig.
Known as the "Selig Experience," the 1,400-square foot, year-round exhibit will be located on Miller Park’s Loge Level in the left field corner.
A highlight of the attraction will be a multimedia presentation that tells the story of Selig’s role in saving Major League Baseball in Milwaukee and his successful efforts to bring the Brewers to the city.
"I am humbled that the Brewers will chronicle the remarkable journey of the franchise through a fan experience at Miller Park named in my honor," Selig said in a statement released by the team.
"The story of the Brewers revolves around the great sports fans of Milwaukee and Wisconsin, whose passion drove me to work toward bringing the National Pastime back to my hometown. Given my affinity for history, I believe this exhibit will illustrate the extraordinary sense of community that the Brewers have always inspired."
The exhibit will also include authentic artifacts from Selig’s tenure as the Brewers owner.
"Commissioner Selig is the one person who ensured that the city of Milwaukee would continue as a Major League city, even when virtually all others had lost hope," said Brewers Chief Operating Officer Rick Schlesinger. "We want to mark his legacy with much more than a museum, and we believe the Selig Experience will tell his story in one of the most unique fan attractions in all of sports."
The main multimedia show builds to a 3-D encounter with Selig himself inside an authentic reproduction of his County Stadium office, using a technology found in only a handful of exhibits around the world.
After the show, Milwaukee fans will be able to take a look into Selig’s office for themselves.
The design and production of the Selig Experience is being led by BRC Imagination Arts and Uihlein-Wilson Architects is contributing to the initial design of the space.
