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Two veteran Milwaukee brew-slingers are partnering on a beer garden in the heart of the Wisconsin State Fair this year.
Lakefront Brewery Biergarten will be in the Central Marketplace area adjacent to the Bank Five Nine Amphitheater, near other beer booths like The Micro and Benno’s Leinie Lodge.
There has been Lakefront beer at the fair in the past, but this is the first year that the brewery is teaming with Benno’s on a dedicated stand. The booth will serve Lakefront classics and favorites like Riverwest Stein, IPA, Hazy Rabbit, Dive Beer, Fruit Wagon, Oktoberfest, and gluten-free New Grist Pilsner and New Grist Gosa Rita in cans.
The biergarten will also serve cocktails, including Bloody Marys, Old Fashioneds and Margaritas, frozen drinks like the Lakefront Fruit Wagon Slush, Cold Fashioned and Strawberry Daiquiri and N/As, too, including mocktails and Lakefront’s Extended Play IPA NA and Eastside Dark NA.
“It’s always great to be represented at the best State Fair in the country and partnering with such an experienced State Fair crew like Benno’s”, says Lakefront owner Russ Klisch.
Lakefront and Benno’s promise bar games, too. Plus, with the amphitheater so close, there will surely be music wafting through the air.
“We’re beyond excited to partner with Lakefront Brewery at our new Lakefront Biergarten location at the Wisconsin State Fair”, says Jacob Hicks, Marketing and Promotions Manager for Benno’s Concessions.
“Both Benno’s and Lakefront are proud family-founded businesses with deep Milwaukee roots. It means a lot to us to come together to create something special for fairgoers; a true hometown collaboration built on great beer and great people.”
This year’s State Fair takes place from Thursday, July 31 through Sunday, Aug. 10.
Born in Brooklyn, N.Y., where he lived until he was 17, Bobby received his BA-Mass Communications from UWM in 1989 and has lived in Walker's Point, Bay View, Enderis Park, South Milwaukee and on the East Side.
He has published three non-fiction books in Italy – including one about an event in Milwaukee history, which was published in the U.S. in autumn 2010. Four more books, all about Milwaukee, have been published by The History Press. A fifth collects Urban Spelunking articles about breweries and maltsters.
With his most recent band, The Yell Leaders, Bobby released four LPs and had a songs featured in episodes of TV's "Party of Five" and "Dawson's Creek," and films in Japan, South America and the U.S. The Yell Leaders were named the best unsigned band in their region by VH-1 as part of its Rock Across America 1998 Tour. Most recently, the band contributed tracks to a UK vinyl/CD tribute to the Redskins and collaborated on a track with Italian novelist Enrico Remmert.
He's produced three installments of the "OMCD" series of local music compilations for OnMilwaukee.com and in 2007 produced a CD of Italian music and poetry.
In 2005, he was awarded the City of Asti's (Italy) Journalism Prize for his work focusing on that area. He has also won awards from the Milwaukee Press Club.
He has been heard on 88Nine Radio Milwaukee talking about his "Urban Spelunking" series of stories, in that station's most popular podcast.
